Simply excellent.

Who Are We?

Formerly three separate companies operating under our flagship division, ALAC Weather, the incorporation under a single holding group brings simplicity across our three distinct service divisions, all under the leadership of founder and president, Austin M. Lacey.

Our mission is to provide effective, clean solutions through the services and expertise of our divisions and excel in building personal, lasting relationships with our clients through communication, transparency, and quality.

Our Three Divisions

ALAC Weather

ALAC Weather

Providing professional weather consulting for all industries

Mod9Multimedia Group

Mod9Multimedia Group

Web design, database development and marketing services

7x Scoring

7x Scoring

Swim competition organization and management services


Mod9Multimeida Launches Web Hosting Store

March 2017

MADISON, WI – Mod9Multimedia Group, a division of Affinity Holding Group, LLC, has launched an online hosting and domain store, which will now allow the public and organizations who did not design or develop their website with Mod9Multimedia to use our hosting service and support. The online store allows for the purchases of domain names, web hosting, email plans, SSL certificates, and much more. The store is online at

Client Communication, Relationships the Driving Force Behind New Online Portal

February 2016

MADISON, WI – Affinity Holding Group, LLC continues to confirm its commitment to fostering lasting relationships with its clients through personal communication and attention. Beginning in March 2016, Affinity Holding will launch a new online client portal that will bring increased communication between clients and project managers across all three divisions. “Our number one goal at Affinity is always to build a personal, lasting relationship with clients. Our clients consistently mention their appreciation of our communication and personal relationship efforts. I established our three divisions around the ideas of flexibility, quality, and communication – all of which point to our clients’ top satisfaction” said President and Founder, Austin Lacey. The online client portal will provide billing/online payment, workflow task approvals, group communication, and other project management abilities. “Our online portal will offer features that are in line with our mission and increase productivity” said Lacey. Clients can contact their project manager if they have any questions about the new system.

New Name, Continued Excellence

December 2014

MADISON, WI - On October 1, 2014 ALAC Weather Service, LLC officiailly changed its parent company name to Affinity Holding Group, LLC to increase simplicity and communication across its three child companies. "The new name brings a better understanding of the services we offer over the three divisions. The name now allows us to enter into new opportunities, regardless of the industry," said Austin Lacey, President of Affinity Holding Group. The three nascent companies will continue to keep the names ALAC Weather, Mod9Multimedia, and 7X Scoring. The same great services will still be offered, continuing the tradition of excellence in quality and customer relations.

Mod9Multimedia Looks to Increase Portfolio of Services

January 2015

STANFORD, CA - Mod9Multimedia Group, a division of the Affinity Holding Group, LLC, plans for the future as it hires additional staff members to increase production levels and offer more advanced web design and development services on a larger scale. "I'm very excited about the talent we have on our team and the opportunities that are opening up for the company," said Matthew Molina, Divisional Vice President of the Mod9Multimedia Division. The addition of resources to the division will allow the company to meet the individual needs of each client's specific project, providing customized work and personal one-on-one service at an affordable price for every client. Those interested in learning more about Mod9Multimedia's services should visit Mod9Multimedia.

Contact Us

Email us at
Call us at 609.229.1999
Like us on Facebook